GREEN
LAYOUT PROJECTING
AN INNOVATIVE METHOD FOR SUSTAINABLE TEMPORARY EXHIBITION SPACES AND RETAIL
AN INNOVATIVE METHOD FOR SUSTAINABLE TEMPORARY EXHIBITION SPACES AND RETAIL
The
communication and the image of a brand are always connected with an
exhibition space.
If
the event, as
a whole, becomes green… could you say the same about the exhibition
layout?
Brand
Companies
and organizations now agree to identify as the
only viable the eco sustainability
and at the same time the EU has defined eco-design
as the
best tool to
bring about a widespread awareness of environmental issues.
The expectations of the companies can’t find satisfaction in the current market, limited to the use of voluntary certification, or practice of greenwashing. At best, with those methods they can afford therefore, to obtain maximum fittings and retail space consisting of a set of certified supplies.
The
opportunity
for the Companies developed by
BBA-Architetti
associati
Create
an attractive space, stylish,
yet
comfortable
and
openly
directed to
environmental
issues.
... BEAUTIFUL
AND FAIR
.
THE
GREEN LAYOUT PROJECTING
BBA-Architetti
associati,
according
to the Guidlines
of
the Tuscany Region,
has developed a systemic
method of
approach to the green theme: Green
Layout Projecting,
a design service aimed at defining spaces with environmentally
friendly features.
The
Green
Layout Projecting is made about 3 phases:
a) use
of specific
design criteria:
it consists in optimizing the use of materials, energy and emission
reduction, throughout the entire life cycle of a temporary exhibit
space (production, use and disposal).
b)
measurement
and
objective evaluation of eco-grade performance:
the level of economic performance of the designed space, in its
entire life cycle, is measured in terms of CO2 produced, of kWh/m2
necessary for the use and amount of materials recycled or disposed.
c)
classification
of
the exhibition
into
the
eco-standards
defined by
the Guidelines
of
the
Tuscany
Region:
the eco
performance
parameters
identified,
lets
you your
designed
space into
one of the ECO-classes
(A,
B or
C)
defined
by
the Region of
Tuscany
for
each
category
specification.
The
cost
is implicit
in the planning:
BBA-Architetti associati develops the project in order to optimize
spending, to focus actions at the actually perceptible objective
assessments and issues an objective evaluation of the eco-grade
performance.
