The
first temporary installation designed
according to the Guidelines for the environmentally sustainableinstallations of the Tuscany Region, is the Gheradini exhibition
event relized for the presentation of the new bag "Pretiosa",
which will take place during the Pitti W, from 10 to 13 January 2012
at the Academy of drawing Arts on Orsanmichele in Florence.
BBA-Architetti
are the first which translate concretely, those Eco Criteria and
methods for environmental sustainability for the exhibit design,
giving important environmental performance to the installation
Gherardini, in terms of reducing CO2 emissions, fuel consumption
energy and material use.
The
concept of the installation defined an image in accord with the mood
of the historic Florentine brand, using the preciousness of materials
and surfaces to evoke luxury and simplicity characteristic of
Gherardini. The solutions of environmental sustainability, intimately
related to the project, allowed the realization of a beautiful and
fashionable without sacrificing choice of materials and the study of
forms which becomes the demonstration that a temporary space can be
both "beautiful and good."
The
spaces were in fact determined by following the guidelines of the
Tuscany Region, defined by the research developed by the Master of
Science in Design, University of Florence: a
design method that’s repeatable and applicable to installations and
environmentally sustainable retail space, characterized by
containment and control of energy consumption, use of materials and
emissions. Those are the main aspects the Green Layout.
The
results, measurable and objectively evaluated through a process of
self-control during the design phase, can be
communicated in full transparency to the public. The data related to
all utilities will be exposed, with the assurance of providing the
best possible environmental performance. The level of eco-performance
of the entire setup (from production to disposal) could be easily
measured in terms of kWh and CO2 through the instrument of
ECO-classes.
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